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India’s wearables market ships 25.1 million units in 1Q23, growing 80.9% YoY, says IDC
INDIA, 10 May 2023 According to the International Data Corporations (IDC) India Monthly Wearable Device Tracker, 25.1 million wearable units were shipped in India in 1Q23, recording strong growth of 80.9% YoY (YoY). other), but remained stable quarter-over-quarter (quarter-over-quarter). ) after a solid 4T22. The share of connected watches rose to 41.4% from 26.8% a year ago. The headphone category also saw strong growth of 48.5% year-over-year. Improved supplies, reduced inventory, several new launches and faster portfolio refresh are the main reasons for this healthy growth. Additionally, a long tail of several smaller India-based players (collectively holding >15% share) further intensifies competition and lowers overall ASPs to $22.7 (from $29.5…