Amazon Halo View worn on a wrist
Fitness Trackers

Amazon Halo failure proves fitness trackers are in trouble

For a big tech brand that caters to shareholders, any product that fails to make an immediate impact and grab a huge market share is a “failure” worth killing without mercy. By these criteria, the Amazon Halo brand of fitness trackers was doomed.

Skip the infamous ever-listening band Halo and Halo View, a Fitbit lookalike. Amazon has a reputation for being cheap, and its loyal customers have brushed off privacy concerns for years. Future Halos could have iterated and improved on their flimsy, janky origin.

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